Uma Hapsari


In November 2015, Uma started the brand Amazara by making a pair of basic slip on, handmade, and sold it online.


Two years later, the brand grows rapidly, serving more than 50,000 customers. Amazara tagline “Affordably Stylish” believes that stylish, durable, comfortable shoes need not to be expensive.

Thoughtfully crafted, Amazara are ranged from sneakers to heels, regular fit to wide fit, all in fair price: from AUD 17 to AUD 40. This affordable price has been made possible because of the direct sourcing to Indonesia’s local craftsmen, and the company’s huge cost efficiency (such as direct selling, and online-based sales only).



Amazara’s customer service agents are ready 24/7, serving customers like best friend.

Our craftsmen continuously strive for the best quality products, to the point where all defect products would be replaced brand new, even after being used for daily activities, with no annoying terms & conditions.

You can visit Amazara through its website or Instagram to see how the brand engages online with customers.

To contact Uma directly, please email her to or simply direct message her though instagram @umahapsari