A partnership initially established as an accessories brand in 2007 by the label called fréj, one of the designers decided to launch a womenswear label, fréj-à-porter to compliment both disciplines of accessories and fashion under one umbrella. With Jeff leading the young womenswear label, fréj-à-porter caters to a niche market of fashion conscious women in Indonesia who seeks the finer quality of life in meticulously made garments of the highest quality.
Whether it’s a plain simple blouse with sharp tailoring or loose dresses with hand-embellished beads and paillettes, fréj-à-porter takes extreme care in the workmanship of each and every pieces of garment. Preference and careful consideration are made upon fabric selection to ensure that each design and materials are a proper symbiosis of one another and consumer-friendly in the temperate climate of Asia. As far as trend is concern, fréj-à-porter is careful not to filter itself into the highway of fast fashion, opting to design its collection based on wearability and taking on classic cuts, shapes and pattern for its longevity value within one’s closet.
fréj-à-porter is available at LOFT by fréj, Jakarta.