Ida has started her fashion business for over 6 years. Her products are, among others, ready to wear fashion for middle class and measure to be made for middle high segment. She has also made bridal for traditional wedding for the high-end consumers. Currently she is managing 15 personnel, involving more than 50 weavers of South Sulawesi. She has actively promoted the use of local silk. Ida has expanded the market for across Indonesia and a few to the State, Europe (France) and Asian countries.
Ida is now working on her second line label, AYEDHA, which will produce ready to wear clothing line.
Ida can be contacted at email@example.com