Friederich Herman



“I was born in a small town in East Java, Indonesia. As a kid, I had a variety of passions in my life, but I liked to think they all lead to one main area: the creative one. I started drawing when I was two years old; my first canvas was my bedroom walls, much to my parents’ dismay. I graduated with a Bachelor of Fine Arts in Fashion from University of Huddersfield in 2011.

As a young designer, I like to think of myself as a conventionalist with occasional thoughts of absurdity: My design is all about classic silhouette that’s a little bit nonchalant, effortless in attitude, but I want every piece to be strong – it must have a point of view, a reason to be. I also appreciate ultra-contemporary style and the idea of minimalism and anonymity, that my design should be able to blends seamlessly into any woman’s wardrobe. My version of luxury is a little less stuffy; it’s more casual but I understand the craft and respect the artistry. It’s about clothes with integrity, I guess. I do think that our girls don’t spend too much time in front of the mirror, so my concerns are really not about fashion but those little nuances in cuts and how a woman can wear a piece of clothing, how the fabric moves and reveals. I’d rather simplify, so it’s more about the precise cutting and classic silhouettes.”



Friederich Herman collection is available at ARA Jakarta, Colony 6 Kemang 1F #5-6, Jl. Kemang Raya 6A, South Jakarta 12730.