Dwi Arlina Avriliawati (DARADARA)

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DARADARA from Indonesia with love…

First founded in Jakarta in 2009 by Dwi Arlina Avriliawati (LIA), DARADARA is a brand grown out of a passion and love for both Indonesian culture and fashion.

Our brand aims to develop a young and stylish generation that is mindful of the Indonesian culture and at the same time, grow in passion for local textiles that are sown into modern and casual clothing apparels that are trendy and fun.

With our initial commitment to develop and preserve the Indonesian culture, we began producing several clothing designs made especially for young girls. We used several traditional textiles including Batik and TenunJepara. We then add different fabrics such as cotton and tulle and incorporate them into our designs.

DARADARA’s expansion proves that the collection has gained a wide appreciation among women and young girls alike. Our brand’s signature styles and pieces, the Batik and Tenun Tutu Skirt, are highly on demand among the stylish young women and young girls.

Just as it is written on our tags, FROM INDONESIA WITH LOVE, we present to you our love for culture, our love for fashion, and one love to Indonesia, from Indonesia.

Milestones

On April 2012, DARADARA received the FEMINA AWARD, nominated as one of the Editor’s Product Choice (Produk Pilihan Editor Femina) at INACRAFT 2012.

On May 6, 2016, Owner of DARADARA took part in the short course scholarship program from Australia Awards. The two-week program entitled Women in Global Business – International Business Readiness, with a focus in the Fashion and Textiles sector, was held in Brisbane and Sydney in Australia.