Worked as Textile Designer in Badan Ekonomi Kreatif (BEKRAF) –the government agency non-ministry responsible in the field of creative economy, Amanda Rahmadhani was hired to explore and develop textile potential in Banyuwangi under BEKRAF’s featured program, IKKON (Inovatif dan Kreatif melalui Kolaborasi Nusantara) the program that sends professional designer to rural city in Indonesia in order to bring forward their creative economy potential. She was able to assess a situation, evaluate design alternatives, and make recommendations to resolve problems in Banyuwangi’s small sector textile industries. She and her team delivered essential and practical design to bring forward Banyuwangi’s creative potential to the fullest.
And recently in late March 2018, Amanda and her own brand, Mera Mera Studio, were challenged by BEKRAF to develop textile and fashion potential from Sawahlunto, West Sumatra and recently showcased their latest collection on Indonesia Fashion Week 2018. Mera Mera Studio is a brand whose design is defined by muted colors, textured fabric, and remarkable details incorporated into classic cuts and silhouettes. They produce versatile outfits that can be effortlessly donned by women with personalities. Mera Mera Studio aspires to create conceptual design without forgetting the comfort that clothes should provide.
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